I found this product at Sam's club a few months ago, and decided to give it a try. Imitation bacon bits are just disgusting, and real bacon bits at the grocery store are outrageously priced. The $7 for 20 oz price tag is a little steep for my taste, but it tastes great, and my family loves it. It is one of my favorite splurges. This bag lasts me about a month and I use it on everything! It is great for salads, baked potatoes, pastas, egg dishes, and lots of other foods.